This video was produced by Kabane which is also the agency behind the idead. Take a look at their great work.
www.kabane.com
MELS
Ad to promote the use of full face helmets amongst hockey players for the "Ministère de l'éducation, du loisir et du sport". Agency: Kabane Art director: Eric Forest Make-up: Brigitte Bilodeau Photo: Bruhmuller Photographe